Portfolio

Products I've Built

A selection of products I've led from concept to launch, each with a story of discovery, design, and delivery.

CRAFTO

CRAFTO - Mobile App Monetisation & Retention

Diagnosed a <5% iOS conversion rate and post-trial Android churn spike through funnel analysis and user interviews, proposing value-anchored paywalls and engagement loops to double trial-to-paid conversions and reduce churn by 40%.

Consumer Tech | Content Creation

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Ledger.AI

An AI-powered bookkeeping platform that automates financial reconciliation and reporting through a conversational, zero-setup interface for SMBs and finance teams.

Ledger.ai is an AI-powered accounting and bookkeeping platform purpose-built for small-to-medium businesses (SMBs) and enterprise finance teams. It eliminates manual, repetitive financial workflows by combining real-time transaction intelligence, automated categorization, and conversational AI

AI | FinTech | B2B SaaS

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